This digital community platform, formerly known as Muzzmatch, represents the rishta aunty in your community family, but with authority in your hands. The group offers a place where Muslims can create profiles and search for partners who meet their requirements.
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We were exposed to a platform that is digitalizing Pakistan’s rishta and marriage customs on one’s own terms through the viral billboards that gained prominence in that country for their wacky advertising. Shehzad Younas, a Pakistani, founded Muzz in 2014 with the goal of assisting Muslims living overseas, notably in the UK, in finding compatible mates for themselves.
For many Muslims, all they had were rishta aunties, which even in the UK, people aren’t really fond of, says Shehzad. “We had dreadful websites that were really pricey and unpleasant that no one loved,” he adds. Many parents struggle to find someone for their own children because families aren’t as close as they once were.