Pharrell Williams, a Grammy Award–winning producer, rapper, singer, and songwriter, has been hired as the new creative director of menswear at French fashion house Louis Vuitton.
Williams is “a visionary whose creative universes expand from music to art and to fashion,” according to the label.
In addition, he helped launch the Billionaire Boys Club clothing line.
Virgil Abloh, a prominent designer, held the position of creative director at Louis Vuitton until his untimely demise in 2021.
In June, during Men’s Fashion Week in Paris, Williams will debut his debut collection for the label.
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LV’s chairman and CEO, Pietro Beccari, is “pleased to welcome Pharrell back home” after working with him on projects in 2004 and 2008, respectively.
His “creative vision beyond fashion” will usher Louis Vuitton into “a new and very exciting chapter,” as Mr. Beccari put it.
Louis Vuitton is one of the most prestigious luxury fashion brands in the world. It is a subsidiary of Bernard Arnault, the wealthiest person in the world, through the LVMH luxury goods conglomerate.
Williams is a 13-time Grammy Award winner and judge on the hit TV show The Voice.
With his contribution of “Happy” to the Despicable Me 2 soundtrack, he was nominated for an Academy Award.
In 2003, Williams and Japanese designer Nigo established the streetwear label Billionaire Boys Club.
He has worked with Adidas, Moncler, and Chanel, among others, and he has designed eyewear for Louis Vuitton alongside Marc Jacobs.
Williams received backlash last year after he was spotted at a fashion show in a pair of Tiffany sunglasses encrusted with diamonds.
Users on social media noted the design’s resemblance to a set of eyeglasses from India’s Mughal era.
Virgil Abloh, Williams’s predecessor at Louis Vuitton, launched the Off-White label.
In November 2021, at the age of 41, he succumbed to cancer. He was renowned for fusing elements of streetwear with high fashion designs.
His final menswear show was based on the “Dreamhouse” concept and featured angels, breakdancing models, and a lack of focus on gender in the designs, all of which came after his death.