Daniel Harrison Nigerian digital marketing entrepreneur Abraham David predicts that in order for businesses to grow significantly by the year 2023, they will need to actively promote their products and services through digital channels.
He claims that in the modern era of brand promotion, digital marketing is essential.
In a recent interview about the marketing trends that will shape the industry in 2023, David discussed how digital marketing is reshaping the global economy and permeating nearly every sector.
David suggested that Nigerian companies actively participate in the foundations of the digital economy if they wanted to reap the benefits of its expansion.
In the 21st century, “digital marketing” in Nigeria is more important than ever. Therefore, businesses can use online marketing to increase customer knowledge through communication, which in turn boosts product sales,” he explained.
He went on to say that the expansion and use of the internet had opened up new channels for businesses to promote their wares in a global marketplace.
One of the most important aspects of digital marketing is the Internet. David remarked, “The development of a globalised world has changed the framework and characteristics of sales promotion in extremely unprecedented ways.”
However, he claimed that he had successfully implemented digital marketing strategies to boost the success of multiple companies in Nigeria, resulting in an increase of over $96,000,000 in sales and prospects.
His dedication to the digital marketing industry has reportedly been recognised by organisations such as Ovifa, Oya, and the Nigerian Entrepreneurs’ Forum.
David, a venture capitalist and digital marketer, received a Bachelor of Dramatic Arts from Obafemi Awolowo University in Ile-Ife and a Master of digital marketing from the Digital Marketing Institute of Ireland. For his efforts, Fast Company Magazine named him the most creative digital marketer in Africa.
